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A Mistake of Historic Proportions

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It’s a mistake of historic proportions for the U.S. to pull out of the Paris Climate Agreement.

Once again, forgive me for stepping out of my “business person” role and speaking as a concerned American citizen.

The world needs U.S. climate leadership…

America can lead on climate change solutions.

Experts ranging from scientists to economists to business people explain in blunt, clear times why the U.S. will be the great loser here.  China and European nations will step into the vacuum of climate leadership that we – inexplicably – have created.

That agreement, signed by 195 countries in 2015, put the world on a path to reducing the greenhouse gas emissions that are causing our world to warm to a dangerous and unhealthy degree. One of the reasons I launched Great Green Content back in 2011 was because I had done my own reading and learning about climate change. (It helps to have MIT business school professors to call up and ask, “Can you show me the climate models?” – and they do!)

… to help meet climate change risks

I was stunned that a threat so serious was so poorly covered by the media.  And as an MBA with a corporate career that spanned multiple industries, I saw first-hand the often-tepid efforts that companies make to address a problem that may leave them with both no business – and no customers. This despite the fact that – like most problems – the solutions to climate change will create jobs: from wind turbine technicians to solar panel installers and more.

Climate change drives floods, droughts, wildfires, hurricanes and other severe forms of weather. It kills the crops that feed people, enables deadly infectious diseases to spread far beyond their geographic origins, and causes billions of dollars in property damage every year. It’s a “threat multiplier” according to the U.S. military. It’s a business risk that more and more investors demand that corporations report on.

The future – if we are to have one –  has to be green

Green jobs are the future.

Today I am speaking as a citizen, a wife, a mom, a neighbor, a member of my community. This decision will not create one new job here. It will simply make us – and our global neighbors – less safe in the months and years ahead.

I will ignore this decision and push on with what I know needs to be done. Join me!

Acting Up on Earth’s Behalf

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It’s April – the Earth is calling

At long last, it’s the wonderful month of April. Here in Portland, the cherry trees are blooming and there’s an energy in the air as winter releases its grip.

Image result for cherry blossoms in PortlandApril is also the time to show your serious support for the planet.  Earth Day is on April 22. This year the  Earth Day Network is organizing the huge “March for Science” in Washington D.C. on that day.

In my work, I happily focus on the intersection of the earth and business every day. But this year, April’s Earth festivities call for “all-hands-on-deck.”  And you can help.

The withdrawal of clean energy help at a federal level…

The new administration has chosen to withdraw its support from the Clean Power Plan, sign off on building the Keystone pipeline that carries fossil fuel, and label global warming a “concept … invented by the Chinese” – to name just a few truly awful actions.

In fact, global warming is something that scientists have been worried about since the 1980s. And for many of us regular citizens, it’s something we have seen with our own eyes. Think Hurricane Katrina in 2005, Superstorm Sandy in 2012, or the massive wildfires that burned over 10 million U.S. acres in 2015 alone.

I am baffled that the feds have chosen to ignore the hundreds of thousands of American jobs that come with renewable energy, smart home technologies, and electric vehicles. There are endless business opportunities, right here in America, for everything from sustainable fashion to sustainable agriculture.

That’s where you come in.

Image result for daffodils

 

… means that action at the state and local level is crucial

I moved to Portland, OR because the city has a well-deserved reputation, not only for being weird and making lots of craft beer, but also for being “green.” My apartment building is LEED-certified, the public transit is so good that we sold one of our two cars, and there are more farmers markets offering organic food and locally made goods than I can shake a stick at.

That’s the norm here. You may have heard that Nike and Intel have their headquarters here. But did you know that SolarWorld and Vestas (the world’s largest builder of wind turbines) are just down the street too? Did you also know that “wind turbine technician” is one of the most sought-after employees right now?

I’d rather support American jobs and American workers, and green businesses do that far better than organizations that outsource overseas. Indeed, “green” thinking is so embedded here that it starts early. I recently read of the Portland teen who developed a portable solar panel that homeless people can use to power lights or devices.

Here’s what I’m doing to push the clean energy agenda forward

So this April, I’m putting my time (and money) where my mouth is by:

  • Marching in Portland’s “sister march” for the big March for Science on April 22. Much as I’d like to be in D.C., flying from Portland to D.C. would just create more greenhouse gas emissions. Here, I can walk to what I expect will be a big march, and still get my point across. To those who think “it won’t make a difference,” I beg to differ.
  • Visiting my Senators in person this month. Oregon’s Jeff Merkley and Ron Wyden have done yeoman’s work to advance policies for clean energy and GHG emissions reductions. I plan to say, “Thank you” and “how can I help?”
  • Mentoring a student from a local university. Starting this month, I’ll share my career experiences with a Portland State University student who majors in Sustainability. I want these kids to succeed, even if I have more mistakes to share than victories.
  • Continue telling the truth on this blog about climate change and business. Because climate change is a clear and present danger. And businesses can remain profitable while addressing it. Facts matter. We ignore them at our peril.

How about you?

  • Check out the sister marches in your area and go. April 22 is a Saturday, so you’re off work (I hope)! I suspect you’ll find an amazing amount of camaraderie there.
  • If you’re not the marching type, write a letter to your local paper about how important you know climate change is. Did you know that subscriptions to newspapers like the New York Times and Washington Post since the election? Your words will reach more people than you might think!
  • Get involved at the state and local level. While I salute all the folks who have decided to run for office – everything from local school boards to state wide office – that takes time. Go to your Congressional Town Hall that will be held this month and speak up about climate change, clean energy and green American jobs.

Let’s make April awesome for the planet!

Pursuing Green Business in Portland, OR

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Plugging back in

Wow – the long silence on my blog is exactly what I tell clients not to do, and it’s officially over. You may know that old saying, “the cobblers children have no shoes.”  In this case, the professional writer has had no posts, but you may be interested to know why.

Enjoying Portland's fall colors!

Enjoying Portland’s fall colors!

Big changes, but just the beginning

In the last 4 months, I have moved my family and my business from Florida to the West coast – Portland, Oregon to be exact. We packed off our one-and-only, best-possible-daughter to college. And I’ve begun to get to know the vibrant green business community that exists in my new home city.

Yes, while you may think of Portland as the land of beer and coffee (both true!), it is also something of a “green Grand Central” in terms of green living, green business and green government policies. And it’s this latter fact that calls to me.

Climate change – the issue that “will-not-be-named”

In the 3 Presidential debates that (thankfully) just ended, not a single question was asked about climate change (CC). Yet 2016 is a year that, according to experts, will once again be the hottest on record. The 2016 hurricane season is not done, yet we’ve already seen hundreds of Haitians die and millions of Americans in the Southeast evacuate due to Hurricane Matthew.

Portlanders “get” that climate change is real, and they are doing something about it. I like being part of that.

Doing my small part – with you!

The disconnect between what needs to happen to address climate change and what is actually happening continues to amaze me. There is a speed and scale of action that needs to ramp up now, and the good news is, you can help! 

  • Know that sustainability means profitability.  The idea that sustainable choices always cost more than they return is hopelessly outdated. Most companies are too busy to know that, for example, (1) the price of solar panels has fallen 80% in the last 5 years or that (2) relatively small changes – like swapping out incandescent lights for LEDs that cost one-tenth of the old bulbs – can drop money to the bottom line immediately. The “clean trillion” is a term first coined by Ceres.org. It quantifies just how big the opportunities for green business are. You can do your part to stop climate change and profit quite nicely at the same time.
  • Tell your story of green success – or challenges. The lack of awareness around climate change – not to mention the misinformation out there – can be remedied by telling your real-life stories of adopting more sustainable business practices. The more stories, the better.  Even not-so-successful attempts help other businesses to properly assess their opportunities. Not sure what to say? I can help!
  • Keep learning. New products and services that make it increasingly easy and cost-effective for businesses to “go green” launch every day. From “smart buildings” to new transportation options, the world around us is being “disrupted” (to use an overused word) on all sides. Staying abreast of all this is a challenge, but also an opportunity to find the green options that best suit your business.

Helping you bridge the gap – with content

So while I am enjoying fall colors again for the first time in 16 years, I am also looking forward to helping YOU share your green successes – and challenges – through web content, blog posts, or case studies. Whether your organization is conserving water or designing a LEED Platinum office building, it’s important to get the word out to your customers, suppliers and communities.

Portland is also "bridge city."

Portland is also “bridge city.”

This month, I celebrate 5 years with Great Green Content, helping companies share their stories of sustainable success. What green business story can I help YOU share?

 

Fired Up About Green Business

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A talk with students

Earlier this week I spoke at Eckerd College on the topic of “Starting a Green Business.” I was thrilled to be invited. As I head into my 5th year as a content writer for green businesses (and a certified green business myself!), I have far more to share with the students than before. And the truth is, I came away feeling wonderfully optimistic about the future of green business. Here’s why:

Eckerd College teaches students how to launch green businesses.

Eckerd College teaches students how to launch green businesses.

  • Green business is part of the curriculum. I give a big shout out to Eckerd College and Professor Laura Singleton for teaching the course. It’s an intensive class to help students learn about, articulate and actually pitch a green business plan within one month. I like the fact that the class has such a practical, actionable focus. Green business is not some airy-fairy, far-away dream. It’s here now and we need more people like these students jumping in to the pool.
  • There were no slackers in this crowd. Far from tapping away on their smartphones while I spoke, these students were engaged. I was bombarded with questions ranging from “How do you handle greenwashing?” to “Why do you think the government in Florida bans people from talking about climate change?” to “You say your hybrid car is a good thing, but what are we going to do about those toxic batteries?” These are thoughtful, informed questions that say good things about the students asking them.
  • These students GET climate change. They know that climate change is real, and they know that they will likely bear the brunt of it. Not one student asked, “But isn’t climate change a hoax?”  Not one student asked, “But won’t addressing climate change destroy our economy?” It’s a given. These students give me hope.
  • Green business means big bucks. I shared with the class a recent article from The Guardian listing the 9 companies that currently make $1 billion a year or more with sustainable products. That’s “billion” with a “b.” Target is the tenth company that will join this ranking. While my green business is small, there will be a need for green businesses of every size and shape. That’s exciting for people looking for a place in a new, green economy.
  • My New Year’s gift to you. Interested in exploring your own green business ideas? After class, I emailed Professor Singleton a list of 10 sources of information on green business to share with her students.  This list barely scratches the surface, but it’s a good place to start:
  • Greenbiz.com
  • Climate Progress – this is more about climate change than business, but many business-related articles appear.
  • American Sustainable Business Council – this group is located in D.C. and has a public policy bent, but the name says it all.
  • WeMeanBusinessCoalition.org – this came out of the Paris Climate Talks. Mike Bloomberg (of Bloomberg Business Week) is one of the business people who has gotten involved in the green economy in a big way.
  • Ceres.org – while this is a nonprofit, they work mostly with for profit-businesses to help them understand and adopt more sustainable business practices.
  • Newsweek 2015 Green Business Rankings – normally I avoid lists like this, but it does give a sense of the sheer scope of green business today.
  • Sustainable Brands.com – the link is to an article about the Circular Economy, but SB is one of the heavy hitters in the green business space.
  • Sustainable Business.com – Rona Fried is the woman behind this site, and she curates a daily stream of interesting news articles about sustainable business.
  • The Guardian Sustainable Business section– source of the “9 Billion Dollar Companies” article above.
  • Triple Pundit.com – all the latest on balancing people, planet and profit – the Triple Bottom Line.

As I told the class, this is just the tip of the iceberg.  Whether you are looking for ideas for a green business to start, a green job to train for, or a green company to work for there is plenty of opportunity. Be bold – don’t wait – you can do this!

Visiting Portland, Oregon – A Green City

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No sooner did I finish writing  “Green Travel Trends for 2015” than my husband and I took off and traveled for a few days in June.

We visited Portland, Oregon.

That may seem odd, given that we live in the “paradise” of Tampa, Florida. You know – endless sunshine, white sandy beaches, palm trees. Portland has none of that.

But we had heard good things about Portland’s commitment to being a “green city“, so we decided to check it out.

Portland really IS green

Portland is routinely named the “greenest city in America.”  In 2015, it’s #1 on Travel and Leisure’s list. What struck me was:

  • Lots of trees and parks. There’s no “concrete canyon” feel here. Portland has managed to keep a LOT of trees and parks in the heart of the city.

    Portland has lots of trees in the city.

    Portland has lots of trees in the city.

  • Great public transit. It’s easy to get around. The transit system – which includes the MAX light rail plus street cars and buses –  is clean, cheap and frequent. It’s also growing, with a new line opening in September. When your house has a walk score of 0, being able to walk out the door for a block and (1) stop at a coffee shop or (2) hop on public transit is a miracle.
  • Signs of eco-consciousness everywhere.  From the many bike riders (who can easily bring their bikes onto public transit), to the solar trash compacters on every block, to the ubiquitous recycling bins, it’s easy to be green in Portland.

That’s all anecdotal, of course, but the statistics and rankings back up my impression.

The Clean Edge guys are my “go-to” researchers for all things happening in “clean tech.” Earlier this month, they released their annual Clean Tech Leadership Index, rating all 50 states and the 50 largest metro areas on their “clean tech” activities.

According to Clean Edge, “OREGON retained its #3 rank for the third straight year, but enjoyed the highest score increase of any top 10 state, up to 72 points from 67 last year when it barely edged out Colorado. Oregon trails only California in the Technology category, with perennial strength in hybrid vehicles, electric vehicles, plug-in hybrids, charging infrastructure, and green buildings. ”

Clean Edge also says, “Portland places #3 for the third time in four years. The Rose City leads all metros in Clean Electricity & Carbon Management, thanks to strong hydroelectric power resources, low carbon emissions from large facilities, and a strong commitment to climate protection and reporting. Portland also ranks #3 in the Green Buildings category.”

Portlanders also know how to have fun

Lest you think Portlanders spend all their free time composting their food scraps, the city offers a great many “attractions,” including:

  1. Craft Beer – There’s a “craft beer festival” in July, and more breweries than you can shake a stick at.
  2. Coffee – I visited the biggest Starbucks I have ever seen, and also sipped coffee at Peet’s and Stumptown. There are dozens of other independent coffee houses.
  3. Restaurants – Thai, Chinese, Morrocan, French, seafood, pizza, and “new American” were just some of the choices.
  4. Books – Public libraries and Powell’s books make this a book lover’s haven.
  5. Education – Portland State is minutes from the center of town.
  6. Parks –  There are over 10,000 acres of parks in the city. We spent time in Washington Park, which is 400 acres with 15 miles of trails.
  7. International Rose Test Garden – you really can “stop and smell the roses” at this 4.5 acre park.
  8. Waterfront – Portland sits on the Willamette River, and the variety of bridges crossing over to Washington state was astounding.

Portland’s economy is growing

According to Google, Portland’s unemployment rate was 4.4% in April 2015. Like most parts of the country, job growth is stronger than it’s been in years. That strength comes from:

  • Silicon Forest – which houses everything from IBM and HP to Microsoft and Intel. It’s an impressive concentration of tech companies employing upwards of 60,000 people.
  • Portland green businesses – which tend to be smaller, but are impactful in their own ways. From organic restaurants to environmental consulting firms to engineers and architects, these organizations help bring that “eco-friendly” feel to the city every day.

Keep up the good, green work, Portland!

 

 

 

MIT’s Climate CoLab Wants You!

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You’re invited to be part of the solution to climate change

logo-climate-colab

This week I’m passing along an invite to you from MIT’s Climate CoLab. The CoLab is a crowdsourcing platform where citizens work with experts and each other to create, analyze, and select detailed proposals for what to do about climate change.

On March 6, The CoLab launched some 22 new contests on everything from our energy supply to transportation options to a U.S. carbon price.

These contests are open to everyone. You can contribute to an existing proposal or create your own. Proposals can win a “popular” vote and they can be judged as winners by a panel of experts. The winner takes home a Grand Prize of $10,000 and gets the opportunity to present their proposal to experts who can help implement the idea.

Last year’s winner

In 2014, Danielle Dahan took home the Grand Prize award for a proposal to Improve Building Energy Performance: Green Job Skills Training. It addresses the shortage of qualified personnel to maintain the increasingly sophisticated heating, ventilation and air conditioning (HVAC) systems installed in green buildings today.

“As high performance green buildings increase in complexity,” Dahan wrote in her proposal, “we need to give building technicians the skills to maintain buildings and achieve high performance energy goals.”  The curriculum, when in full motion, is projected to save 33 trillion metric tons of carbon each year in the United States alone.

What’s neat about the Climate CoLab

  • It’s a great use of crowdsourcing.  MIT knows that, as one institution, it can’t possibly house all the potentially life-changing, climate-saving ideas within its walls. So it has thrown open the doors to the world and said, “Come help figure this out.” With more diverse ideas – and more efficient ways to vet them –  we can find and scale the solutions that work sooner.
  • It’s a hub of activity.  As of January 2015, over 270,000 people have visited the Climate CoLab, representing every country in the world, and over 30,000 have registered as members.  The CoLab community also includes over 7,000 Facebook likes and 17,000 Twitter followers. To learn more about the Climate CoLab community, click here.
  • It’s a fun way to tackle a critical issue. Because climate change is such a multi-faceted challenge, there are endless aspects to focus on. Choose the one that interests you most, and dive in!

Enter now

The new contests are open now. Peruse your choices (there are about 7 of these I’d sign up for in a heartbeat). Or add your own new idea. You must enter before Saturday, May 16, 11:59:59 PM Eastern Time.

The CoLab sponsors tell you when voting on the various proposals will occur. If history is any guide, the awards will be announced around November 2015.

So join in. You might just make the world a better place – for all of us!

Sharing Great Green Content from Earth911

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My New Year is off to a fast start, and that’s a happy thing.

Today I’m sharing some posts that I wrote late last year and early this about cars, food, jets and the circular (green) economy.  Disclaimer: I was paid to write these for Earth911.com – a client – although not by the individual companies. I think the information is useful.

Earth911.com is a treasure trove of information.

Earth911.com is a treasure trove of information.

Creating Awareness

As I work with businesses and talk to people, I am struck by the continuing lack of awareness around green businesses and the products they create. Green business is not a “scam” or a “hoax” or a “threat to jobs.” On the contrary, green businesses are here today. Green businesses range from behemoths like Google to tiny ones like Great Green Content. They are profitable AND they minimize harm to the planet.

Green businesses create jobs

And while the oil and gas industries have grown with the shale oil boom, scientists have told us for years that using fossil fuels puts greenhouse gas emissions in the air, which leads to global warming, which leads to climate change. And all the droughts, floods, storms, property damage and weather-related insurance claims that that entails. Fossil fuels need to stay in the ground.

It reminds me of a bumper sticker I saw when I lived in North Carolina. It said, “Tobacco put my kids through school.”  Unfortunately, that tobacco probably killed or sickened people as well. People need jobs, but not jobs that harm other people.

So here is a sample of my articles. It heartens me to know that green business is taking off in all directions. And I want YOU to be heartened – and more aware – too!

Really, this is just the tip of the green business iceberg. I’ll be writing weekly for Earth911.com, so if you are interested in even one of these, there are plenty more on tap.

Lining Up for the Climate March – Where Will You Be?

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So I’m starting to get excited about this Sunday’s Climate March in New York City.

The People's Climate March happens September 21, 2014.

The People’s Climate March happens September 21, 2014.

I’ll be there to add my voice – as both a citizen and a green business owner – to thousands of others, to call for action now on climate change.

Just today, I saw how we are all going to line up. Here’s the map in case you need it: http://peoplesclimate.org/lineup/

I’ll be joining the “We Have the Solutions” group, which includes “clean and green businesses.”  Both the number of organizations participating – now over 1400 – and their sheer diversity is staggering. From native Americans to gray-haired grannies, from scientists to nurses, the list of partners is mind-boggling. My thanks to the organizers of the march for laying it out so clearly.

It looks like the weather is going to cooperate. 🙂 Where will you be on Sunday?

Will You Be at the Climate March?

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On September 21, 2014 I’ll be in Manhattan to join what some are calling the People’s Climate March.

The People's Climate March happens September 21, 2014.

The People’s Climate March happens September 21, 2014.

I hope it will be a peaceful, friendly, and very large event.

To be honest, I am not the marching type. But I’m going to this because:

  •  the data show that climate change is real, and now is the time to take action to head it off – not later.
  • for a variety of reasons, such action hasn’t occurred yet. By doing nothing, we increase the chance that bad things like killer storms, floods, droughts, and forest fires occur more frequently and become ever more severe. The bill for that parade of disasters will be paid by us, not just in terms of property damage and business disruption, but in terms of lives lost.
  • I have a family and a conscience. I want to be able to look my daughter, and my nieces and nephews, in the eye, and say “I did everything I could to fix this.”
  • I want to add my voice, however small, to what I believe is a very large movement whose will is being frustrated by a relatively few people with outsized influence.
  • I believe that addressing climate change will be an economic boon to the U.S. and the world.

If you’ll be there too, I’d love to know. Drop me a line at alueders@verizon.net and let’s see if we can at least say “Hello.”

“Building a Culture for Sustainability”- A New Book

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by Alison Lueders

From sustainability to employee engagement to profitability

Research shows that sustainable business initiatives create more engaged (happier) employees, which lead to more profitable companies. Specifically:

  • Gallup research shows that companies with  more engaged employees are more profitable.
  • Research from Harvard Business School shows that “sustainability initiatives are highly appealing to employees.” At Caesar’s Entertainment, for example, “customer loyalty and satisfaction – their overall experience and willingness to return to one of its hotels or casinos– is directly linked to employees’ level of participation in sustainable activities at work.”

But how?

Building a Culture for Sustainability profiles 9 companies.

Building a Culture for Sustainability profiles 9 companies.

Companies often struggle with the “how.” How do you build a culture for sustainability in your particular company? Jeana Wirtenberg’s new book,  “Building a Culture for Sustainability,” helps answer that question.

She spent 2 years profiling 9 companies in depth about their sustainability programs and practices. These are not “the usual suspects” like Whole Foods or Patagonia. These companies are big guys who have been around, in some cases, for over 100 years. They want to become more sustainable, but have a lot of history and baggage to deal with.

Culture is key

The list below captures just 1 program or practice from each company. It doesn’t do justice to the full book, but it may persuade you to take a peek. If your business is in one of the industries covered, read that chapter. Better yet, pick a company in an industry different from yours. It’s an easy way to get a fresh perspective for your own sustainability journey.

  • Alcatel Lucent is a telecom company built on the proud history of Bell Labs. They embrace a “triple bottom line” approach to business. To reach their sustainability goals, they organized “Green Touch” – a consortium of telecom companies whose goal is to make the global network “1000 times more energy-efficient by 2015.” To do that, companies share data that used to be proprietary. Cross-company collaboration is essential to get us where we need to go, and it’s a big culture change for many.

 

  • Alcoa mines and manufactures aluminum – the “infinitely recyclable metal.” Alcoa has a “measurement culture.” Their A3 process – “assess, aspire, act” – is used to measure all kinds programs, not just sustainability ones. As Laurie Roy, HR director said, ” If you’re not measuring it, how do you know you are making progress?” Setting science-based goals, and measuring progress towards them is a key element of a sustainable culture.

 

  • BASF  is a company that believes “chemistry is what enables the transition to a sustainable society.” For example, they developed Green Sense concrete mixtures, which save water, energy and CO2 emissions compared to conventional concrete. This material is used, among other places, in the Freedom Tower in New York City. Sustainability is integral to their business – not bolted on to the side.

 

  • Bureau Veritas is a world leader in testing, inspection and certification in over 140 countries.  Their work with clients inspires them to reduce their own environmental footprint through energy, water and energy conservation programs. In addition, safety is ” not a priority, but an absolute.”  That means 100% of employees receive ongoing training and communication about safety issues. From working safely at heights to safe driving, the focus is on prevention.

 

  • Church & Dwight owns Arm & Hammer (the baking soda people) and a variety of other brands. They’ve been using 100% recycled board in their baking soda boxes for more than 100 years.  They also offer full ingredient disclosure on many of their consumer products – a kind of transparency that truly sustainable companies will embrace.

 

  • Ingersoll Rand has been in business for over 140 years.  It’s a family of brands including Schlage and Trane. They’ve had great success building a sustainable culture using  Green Teams.  The number of teams doubled from 25 in 2010 to 52 in 2011 and doubled again to 110 in 2012. Each team focuses on improving their own facility’s environmental performance and on educating colleagues on “triple bottom line” issues. Locations with Green Teams have higher employee engagement scores than locations without Green Teams. ‘Nuf said.

 

  • Pfizer is a global health care company. Their Global Health Fellows program places employees in 3 to 6 month stints abroad. This donation of people-expertise to countries with little to no health infrastructure builds trust in international communities. The Fellows get first-hand knowledge of areas where Pfizer can tweak its business model to better serve local people. And Pfizer builds employee engagement by offering this very popular program, where numbers of applicants far outstrip the number of slots.

 

  • Sanofi is another health care giant. When you “put the patient first,” it’s a short step to seeing how sustainability supports that goal. Sanofi estimates that “13 million deaths can be prevented each year by safeguarding our environment.” Their CSR Ambassador Program enables employees from any department to volunteer for this role. Ambassadors learn about sustainability from in-house experts, and share that knowledge with colleagues. At Sanofi, this peer-to-peer approach is taking off.

 

  • Wyndham Worldwide –  This global hospitality company has a program called “Caught Green Handed.” It’s a recognition program that started in one business unit and spread to all the rest. Employees receive a certificate with their name and a description of their green contribution. This kind of program energizes employees and helps get the word out to others.

A treasure trove of examples

There are many ways to build a culture of sustainability.  If you want your business to perform well into the future, sustainability is your path to superior results.

Building a sustainable culture is not about annual events and lip service. It’s about tapping into the power of all your people to re-imagine the core of your business in sustainable ways. That’s an exciting mission for people at all levels.

So if your company is struggling with the “how,” grab a copy of Ms. Wirtenberg’s book.  It offers detailed examples of what companies are doing. It is also frank about the challenges they’ve faced. These companies don’t have some secret sauce that makes the transition to green easy. But you can learn from the road they’ve already traveled, and build a sustainable culture that suits your organization.