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Acting Up on Earth’s Behalf

April 6, 2017 By greatgreeneditingadmin Leave a Comment

It’s April – the Earth is calling

At long last, it’s the wonderful month of April. Here in Portland, the cherry trees are blooming and there’s an energy in the air as winter releases its grip.

Image result for cherry blossoms in Portland April is also the time to show your serious support for the planet. Earth Day is on April 22. This year the Earth Day Network is organizing the huge “March for Science” in Washington D.C. on that day.

In my work, I happily focus on the intersection of the earth and business every day. But this year, April’s Earth festivities call for “all-hands-on-deck.” And you can help.

The withdrawal of clean energy help at a federal level…

The new administration has chosen to withdraw its support from the Clean Power Plan, sign off on building the Keystone pipeline that carries fossil fuel, and label global warming a “concept … invented by the Chinese” – to name just a few truly awful actions.

In fact, global warming is something that scientists have been worried about since the 1980s. And for many of us regular citizens, it’s something we have seen with our own eyes. Think Hurricane Katrina in 2005, Superstorm Sandy in 2012, or the massive wildfires that burned over 10 million U.S. acres in 2015 alone.

I am baffled that the feds have chosen to ignore the hundreds of thousands of American jobs that come with renewable energy, smart home technologies, and electric vehicles. There are endless business opportunities, right here in America, for everything from sustainable fashion to sustainable agriculture.

That’s where you come in.

Image result for daffodils

… means that action at the state and local level is crucial

I moved to Portland, OR because the city has a well-deserved reputation, not only for being weird and making lots of craft beer, but also for being “green.” My apartment building is LEED-certified, the public transit is so good that we sold one of our two cars, and there are more farmers markets offering organic food and locally made goods than I can shake a stick at.

That’s the norm here. You may have heard that Nike and Intel have their headquarters here. But did you know that SolarWorld and Vestas (the world’s largest builder of wind turbines) are just down the street too? Did you also know that “wind turbine technician” is one of the most sought-after employees right now?

I’d rather support American jobs and American workers, and green businesses do that far better than organizations that outsource overseas. Indeed, “green” thinking is so embedded here that it starts early. I recently read of the Portland teen who developed a portable solar panel that homeless people can use to power lights or devices.

Here’s what I’m doing to push the clean energy agenda forward

So this April, I’m putting my time (and money) where my mouth is by:

Marching in Portland’s “sister march” for the big March for Science on April 22. Much as I’d like to be in D.C., flying from Portland to D.C. would just create more greenhouse gas emissions. Here, I can walk to what I expect will be a big march, and still get my point across. To those who think “it won’t make a difference,” I beg to differ.
Visiting my Senators in person this month. Oregon’s Jeff Merkley and Ron Wyden have done yeoman’s work to advance policies for clean energy and GHG emissions reductions. I plan to say, “Thank you” and “how can I help?”
Mentoring a student from a local university. Starting this month, I’ll share my career experiences with a Portland State University student who majors in Sustainability. I want these kids to succeed, even if I have more mistakes to share than victories.
Continue telling the truth on this blog about climate change and business. Because climate change is a clear and present danger. And businesses can remain profitable while addressing it. Facts matter. We ignore them at our peril.

How about you?

Check out the sister marches in your area and go. April 22 is a Saturday, so you’re off work (I hope)! I suspect you’ll find an amazing amount of camaraderie there.
If you’re not the marching type, write a letter to your local paper about how important you know climate change is. Did you know that subscriptions to newspapers like the New York Times and Washington Post since the election? Your words will reach more people than you might think!
Get involved at the state and local level. While I salute all the folks who have decided to run for office – everything from local school boards to state wide office – that takes time. Go to your Congressional Town Hall that will be held this month and speak up about climate change, clean energy and green American jobs.

Let’s make April awesome for the planet!

Here’s why I voted for Hillary

November 7, 2016 By greatgreeneditingadmin Leave a Comment

Speaking up

Politics is a divisive topic for some people. Normally I steer clear of it in my dealings with clients and readers. Great Green Content is focused on promoting sustainable practices in business, which protect the planet while generating profits. It’s a win-win for everyone.

America is already great. Not perfect – but great!

…about the most important election I’ve seen

However, 2016 is a year in which it would be irresponsible for me to say nothing about the election. I am a citizen who cherishes the right to vote. I am also the mother of an 18-year-old daughter who will be voting this year for the first time. This campaign season, I thought I’d be talking with my daughter about where the candidates stood on various issues, and how she might evaluate them in choosing which candidate is best for the country.

… on behalf of me, my daughter and everyone I know

Ha! That never happened. Early this spring, after listening to Mr. Trump on TV, she kiddingly informed me that she would move to London, England if he won. He was – and is – that utterly appalling. And he has only doubled-down on his appallingness since then.

I’m with her

I will simply share that I have happily voted for Hillary in this election, and I hope you will too. While her support for sustainable business certainly aligns with mine, it’s not the most important reason for my choice. Nor is it just because she’s an extraordinarily qualified woman who I think will do this country proud.

… because words matter

Mr. Trump is not a “normal” Republican candidate. He is not a “normal” human being (narcissistic sociopath come to mind, but I digress.) He strikes me as a clear and present danger to democracy and all that is good and decent about our country. And I cannot remain silent and “hope for the best” in this election.

…and silence might be seen as acceptance

Edmund Burke wrote: “The only thing necessary for the triumph of evil is for good men to do nothing.” This is my Edmund Burke moment. America has seen leaders of the Trump variety emerge in other times and places – with devastating consequences. I will not allow the country I love to follow that path without a fight.

Please join me in voting for Hillary in this historic election. It’s that important.

Pursuing Green Business in Portland, OR

October 22, 2016 By greatgreeneditingadmin Leave a Comment

Plugging back in

Wow – the long silence on my blog is exactly what I tell clients not to do, and it’s officially over. You may know that old saying, “the cobblers children have no shoes.” In this case, the professional writer has had no posts, but you may be interested to know why.

Enjoying Portland’s fall colors!

Big changes, but just the beginning

In the last 4 months, I have moved my family and my business from Florida to the West coast – Portland, Oregon to be exact. We packed off our one-and-only, best-possible-daughter to college. And I’ve begun to get to know the vibrant green business community that exists in my new home city.

Yes, while you may think of Portland as the land of beer and coffee (both true!), it is also something of a “green Grand Central” in terms of green living, green business and green government policies. And it’s this latter fact that calls to me.

Climate change – the issue that “will-not-be-named”

In the 3 Presidential debates that (thankfully) just ended, not a single question was asked about climate change (CC). Yet 2016 is a year that, according to experts, will once again be the hottest on record. The 2016 hurricane season is not done, yet we’ve already seen hundreds of Haitians die and millions of Americans in the Southeast evacuate due to Hurricane Matthew.

Portlanders “get” that climate change is real, and they are doing something about it. I like being part of that.

Doing my small part – with you!

The disconnect between what needs to happen to address climate change and what is actually happening continues to amaze me. There is a speed and scale of action that needs to ramp up now, and the good news is, you can help!

Know that sustainability means profitability. The idea that sustainable choices always cost more than they return is hopelessly outdated. Most companies are too busy to know that, for example, (1) the price of solar panels has fallen 80% in the last 5 years or that (2) relatively small changes – like swapping out incandescent lights for LEDs that cost one-tenth of the old bulbs – can drop money to the bottom line immediately. The “clean trillion” is a term first coined by Ceres.org. It quantifies just how big the opportunities for green business are. You can do your part to stop climate change and profit quite nicely at the same time.
Tell your story of green success – or challenges. The lack of awareness around climate change – not to mention the misinformation out there – can be remedied by telling your real-life stories of adopting more sustainable business practices. The more stories, the better. Even not-so-successful attempts help other businesses to properly assess their opportunities. Not sure what to say? I can help!
Keep learning. New products and services that make it increasingly easy and cost-effective for businesses to “go green” launch every day. From “smart buildings” to new transportation options, the world around us is being “disrupted” (to use an overused word) on all sides. Staying abreast of all this is a challenge, but also an opportunity to find the green options that best suit your business.

Helping you bridge the gap – with content

So while I am enjoying fall colors again for the first time in 16 years, I am also looking forward to helping YOU share your green successes – and challenges – through web content, blog posts, or case studies. Whether your organization is conserving water or designing a LEED Platinum office building, it’s important to get the word out to your customers, suppliers and communities.

Portland is also “bridge city.”

This month, I celebrate 5 years with Great Green Content, helping companies share their stories of sustainable success. What green business story can I help YOU share?

Fired Up About Green Business

January 14, 2016 By greatgreeneditingadmin Leave a Comment

A talk with students

Earlier this week I spoke at Eckerd College on the topic of “Starting a Green Business.” I was thrilled to be invited. As I head into my 5^th year as a content writer for green businesses (and a certified green business myself!), I have far more to share with the students than before. And the truth is, I came away feeling wonderfully optimistic about the future of green business. Here’s why:

Eckerd College teaches students how to launch green businesses.

Green business is part of the curriculum. I give a big shout out to Eckerd College and Professor Laura Singleton for teaching the course. It’s an intensive class to help students learn about, articulate and actually pitch a green business plan within one month. I like the fact that the class has such a practical, actionable focus. Green business is not some airy-fairy, far-away dream. It’s here now and we need more people like these students jumping in to the pool.
There were no slackers in this crowd. Far from tapping away on their smartphones while I spoke, these students were engaged. I was bombarded with questions ranging from “How do you handle greenwashing?” to “Why do you think the government in Florida bans people from talking about climate change?” to “You say your hybrid car is a good thing, but what are we going to do about those toxic batteries?” These are thoughtful, informed questions that say good things about the students asking them.
These students GET climate change. They know that climate change is real, and they know that they will likely bear the brunt of it. Not one student asked, “But isn’t climate change a hoax?” Not one student asked, “But won’t addressing climate change destroy our economy?” It’s a given. These students give me hope.
Green business means big bucks. I shared with the class a recent article from The Guardian listing the 9 companies that currently make $1 billion a year or more with sustainable products. That’s “billion” with a “b.” Target is the tenth company that will join this ranking. While my green business is small, there will be a need for green businesses of every size and shape. That’s exciting for people looking for a place in a new, green economy.
My New Year’s gift to you. Interested in exploring your own green business ideas? After class, I emailed Professor Singleton a list of 10 sources of information on green business to share with her students. This list barely scratches the surface, but it’s a good place to start:

Greenbiz.com
Climate Progress – this is more about climate change than business, but many business-related articles appear.
American Sustainable Business Council – this group is located in D.C. and has a public policy bent, but the name says it all.
WeMeanBusinessCoalition.org – this came out of the Paris Climate Talks. Mike Bloomberg (of Bloomberg Business Week) is one of the business people who has gotten involved in the green economy in a big way.
Ceres.org – while this is a nonprofit, they work mostly with for profit-businesses to help them understand and adopt more sustainable business practices.
Newsweek 2015 Green Business Rankings – normally I avoid lists like this, but it does give a sense of the sheer scope of green business today.
Sustainable Brands.com – the link is to an article about the Circular Economy, but SB is one of the heavy hitters in the green business space.
Sustainable Business.com – Rona Fried is the woman behind this site, and she curates a daily stream of interesting news articles about sustainable business.
The Guardian Sustainable Business section– source of the “9 Billion Dollar Companies” article above.
Triple Pundit.com – all the latest on balancing people, planet and profit – the Triple Bottom Line.

As I told the class, this is just the tip of the iceberg. Whether you are looking for ideas for a green business to start, a green job to train for, or a green company to work for there is plenty of opportunity. Be bold – don’t wait – you can do this!

Why I Love Starbucks – the Company (and the Coffee!)

October 19, 2015 By greatgreeneditingadmin Leave a Comment

Making Monday Marvelous

I love Starbucks – the COMPANY. Here’s why.

I am a regular Starbucks customer. I go almost every day, in spite of the financial monster in my head who screams, “$3.70 for coffee??? You could retire earlier if you SAVED that money!” Which is true. Except that I can’t count on reaching retirement. So I have my “fancy” cuppa joe each morning before work because it makes me happy, in that moment, every day.

THIS morning when I arrived, the barista handed me a grande version of my usual drink – café mocha, non-fat, no whip, 2 pumps. With a hand-written note on it that said, “Just because we love you, Alison!” And then they told me it was on the house. On a Monday morning, that made my day, week and month.

Now I know that a company is not a person. (Really – Justice Roberts, it’s not.) But Starbucks is a company that I choose to emulate in my own little, one-person shop. Not around coffee (I’m no expert) but in the WAY they do business and the WAY they treat their customers.

What do I mean? Let me count the ways.

The baristas know me and I know them. I am thankful for their name tags because I am terrible with names initially, but once I remember I ALWAYS remember. And it’s cheerful to walk in and say, “Hi Ericka/Mitch/Brooklyn” to whoever happens to be across the counter.

They are unfailingly friendly and polite. I know that’s part of their job, but at my Starbucks, they do it really well. In this time where simple courtesy and respect seem to be in short supply, I appreciate the fact that they DON’T let it all hang out. I know they’re being nice to me, and I am nice to them back. I like nice.

But there are also deeper reasons I start my day with Starbucks. Their environmental stands on everything from ethically sourcing their coffee beans to building LEED certified coffee shops just resonate with me, as owner of a certified green business myself.

Their support of education with programs like the full tuition reimbursement for Bachelor degrees through Arizona State shows their recognition, not only of the importance of education, but also of the fact that it’s something their employees want. So many companies trim back benefits every year. To see such an important one added is refreshing!

“Nice” can make for smart business

The main thing that I admire about Starbucks is that they’ve made me want to start my day with them. And that feeling of anticipation and happiness is something I want to create for my own clients. I want my interactions – whether in person, on the phone, over email or Skype – to be the best part of their day. Even if we’re talking about something relatively unimportant in the overall scheme of things, I want to make you feel like I’m happy to see you, that I’m glad I can help, and that you are in good hands.

Because that’s how I feel – every morning at Starbucks!

Visiting Portland, Oregon – A Green City

July 1, 2015 By greatgreeneditingadmin Leave a Comment

No sooner did I finish writing “Green Travel Trends for 2015” than my husband and I took off and traveled for a few days in June.

We visited Portland, Oregon.

That may seem odd, given that we live in the “paradise” of Tampa, Florida. You know – endless sunshine, white sandy beaches, palm trees. Portland has none of that.

But we had heard good things about Portland’s commitment to being a “green city“, so we decided to check it out.

Portland really IS green

Portland is routinely named the “greenest city in America.” In 2015, it’s #1 on Travel and Leisure’s list. What struck me was:

Lots of trees and parks. There’s no “concrete canyon” feel here. Portland has managed to keep a LOT of trees and parks in the heart of the city.
Portland has lots of trees in the city.
Great public transit. It’s easy to get around. The transit system – which includes the MAX light rail plus street cars and buses – is clean, cheap and frequent. It’s also growing, with a new line opening in September. When your house has a walk score of 0, being able to walk out the door for a block and (1) stop at a coffee shop or (2) hop on public transit is a miracle.
Signs of eco-consciousness everywhere. From the many bike riders (who can easily bring their bikes onto public transit), to the solar trash compacters on every block, to the ubiquitous recycling bins, it’s easy to be green in Portland.

That’s all anecdotal, of course, but the statistics and rankings back up my impression.

The Clean Edge guys are my “go-to” researchers for all things happening in “clean tech.” Earlier this month, they released their annual Clean Tech Leadership Index, rating all 50 states and the 50 largest metro areas on their “clean tech” activities.

According to Clean Edge, “OREGON retained its #3 rank for the third straight year, but enjoyed the highest score increase of any top 10 state, up to 72 points from 67 last year when it barely edged out Colorado. Oregon trails only California in the Technology category, with perennial strength in hybrid vehicles, electric vehicles, plug-in hybrids, charging infrastructure, and green buildings. ”

Clean Edge also says, “Portland places #3 for the third time in four years. The Rose City leads all metros in Clean Electricity & Carbon Management, thanks to strong hydroelectric power resources, low carbon emissions from large facilities, and a strong commitment to climate protection and reporting. Portland also ranks #3 in the Green Buildings category.”

Portlanders also know how to have fun

Lest you think Portlanders spend all their free time composting their food scraps, the city offers a great many “attractions,” including:

Craft Beer – There’s a “craft beer festival” in July, and more breweries than you can shake a stick at.
Coffee – I visited the biggest Starbucks I have ever seen, and also sipped coffee at Peet’s and Stumptown. There are dozens of other independent coffee houses.
Restaurants – Thai, Chinese, Morrocan, French, seafood, pizza, and “new American” were just some of the choices.
Books – Public libraries and Powell’s books make this a book lover’s haven.
Education – Portland State is minutes from the center of town.
Parks – There are over 10,000 acres of parks in the city. We spent time in Washington Park, which is 400 acres with 15 miles of trails.
International Rose Test Garden – you really can “stop and smell the roses” at this 4.5 acre park.
Waterfront – Portland sits on the Willamette River, and the variety of bridges crossing over to Washington state was astounding.

Portland’s economy is growing

According to Google, Portland’s unemployment rate was 4.4% in April 2015. Like most parts of the country, job growth is stronger than it’s been in years. That strength comes from:

Silicon Forest – which houses everything from IBM and HP to Microsoft and Intel. It’s an impressive concentration of tech companies employing upwards of 60,000 people.
Portland green businesses – which tend to be smaller, but are impactful in their own ways. From organic restaurants to environmental consulting firms to engineers and architects, these organizations help bring that “eco-friendly” feel to the city every day.

Keep up the good, green work, Portland!