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Why LinkedIn Needs a Copy Editor

May 17, 2013 By greatgreeneditingadmin Leave a Comment

So I recently re-joined LinkedIn. I was reading up on how to build a Company page for Great Green Content.

As I read the directions on this page, I noticed the first sentence under “What’s a LinkedIn Company Page” said:

“It’s a central hub where millioins of LinkedIn members can go to stay in the loop on your company news, products & services, business opportunities, and job openings.”

And I thought, oops – of course they mean “millions”.

I continued reading and saw: “Hightlight your products and services”.

Of course, they mean “Highlight“.

What does it say when a company that is on track to make well over a billion dollars in 2013 also puts out poor quality content like this?

I don’t want to get anyone in trouble. But I have to ask, who is looking at your content?

Did you outsource this to India? Did you give this to some overworked intern?

Come on, guys. I cancelled my LinkedIn membership once before. I am back as an experiment now. You’re supposed to be the network for professionals. If that’s true, learn to spell like one.

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