See Great Green Content’s name in lights here (scroll down and look under “Florida”) and see the breadth of small businesses who have signed on. Also know that big businesses have signed as well – from General Motors to Stonyfield Farm.)
This Declaration was crafted by BICEP (Business for Innovative Climate and Energy Policy) in concert with the American Sustainable Business Coalition (of which I am a member.)
What I like about the Climate Declaration is that it focuses on the economic opportunity presented by climate change. From what the scientists tell us, every aspect of life will be affected by climate change. (See Joe Romm’s book “Hell and High Water”.) That’s both scary and enticing. As a green business person already, I look forward to creating simple, engaging content for other businesses and organizations that are shrinking their carbon footprints.
This doesn’t mean that I don’t recognized the enormous risks of climate change. I don’t look forward to fires, floods, droughts – and for me especially – hurricanes in my home state of Florida. But back in college, the first poster I stuck on my dorm room wall said, “When life gives you lemons, make lemonade.” I thought it an odd choice at the time, but I could not get that idea out of my head. Today, I find they are words to live by.
I encourage you or your organization to sign the Climate Declaration. It is open to individuals as well as companies. Please add your name and your voice to this effort. There’s a lot of lemonade that needs making.
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