Great Green Content provides content and copywriting services to businesses and organizations. As Web content strategist Kristina Halvorson says, “Better content is better business.” Better content can connect your business to customers in ways that weren’t imagined a few years ago.
Clear, compelling content – whether for a website page, blog post, newsletter, or report – impresses customers, differentiates you from competitors, and expands your market. But beyond that, useful, interesting content keeps customers coming back over time.
Why You Need a Professional Content Writer
You hate to write and aren’t any good at it. Chances are, you know if this is you. Use your time more strategically, and hire someone who really knows the art and science behind online writing for business.
You don’t have the bandwidth. This applies to Marketing departments within big corporations as well as smaller businesses. Stress and overwork are enemies of fresh ideas and great copy.
You need particular expertise. As an MBA, I understand your business at a deeper level than most copywriters. As a certified “green” business, I infuse your content with my sustainable business expertise, where appropriate.
You’re too close to the topic. Most businesses have their own “lingo.” But you don’t want to make your customers wade through jargon. Great copy makes it easy for them to understand your offer.
The stakes are high. Many organizations produce good content for day-to-day purposes. But for the big announcement, the new product launch, the website redesign, and similar situations, you want professional results.
The only point I would add is that content and copywriting for the web is different from traditional content and copywriting. Small changes can have a big impact on your results. (And yes, I am an affiliate of Copyblogger!)
Your online content is an online business persona that represents your organization 24/7. It’s a wonderful tool for growing your business. And in tough economic times, fresh content is a cost-effective way to reach a lot of people.
Contact me at 503-265-8628 or use my Contact page to tell me a bit about what you need. We can set up a time to chat from there.