Each business is different, and that should be reflected in your content. The list of services below is not exhaustive, but should give a good sense of what I do.
10 types of content you may want:
A content strategy.
All content starts with knowing your business and your objective first. You’ll answer questions like, “Why are we doing this? Who is this for? Will this kind of content be effective in moving readers to action?” The price will be higher if there are more interviews, or multiple revisions are required.
An editorial calendar.
A simple plan for keeping your content fresh over time makes your life so much easier! The price can rise if the calendar is complex or requires multiple people to sign off.
You may need just one page, a section, or an entire site. Websites should be “living” platforms. Give your visitors reasons to come back with new, compelling content.
Articles on useful, interesting topics keep customers engaged and attract new ones. The good news is, there are endless possibilities for topics, and I love partnering with clients to identify and create them.
These keep you “top-of-mind” with your clients. You can do a deeper dive on a topic – or cover several at a time – in ways that show your clients your breadth and depth of service. (500-750 words)
A “Frequently Asked Questions” (FAQ) page.
Make your customers’ lives easier by concisely summarizing how to resolve issues themselves. (up to 5 Q&A’s)
An “About” page for your business, department, or yourself.
This builds trust and sets you and your business apart. It is often overlooked, but research shows that it’s one of the most “clicked on” pages for a site.
A case study or white paper about an innovation, discovery, or accomplishment.
Businesses that are going greener have many stories to tell about progress made, obstacles overcome, and new goals set. That can be “content gold.” (5-10 pages)
Documentation for a process, standard or business activity.
A one-page cheat sheet, a style guide, a “how-to” manual, etc. can make your group or business more consistent and productive. With today’s employee turnover and retirements, a lot of knowledge walks out the door almost daily. Capture it and help keep newer employees on track.
If you’re in business, you need to be on LinkedIn. A proper profile connects you to the wealth of talented people and interesting groups available there. Check out my LinkedIn profile to see one that LinkedIn considers an “All-Star” profile.
Call me at 503-265-8628 or email me at firstname.lastname@example.org to schedule a time to chat. I’ll give you an estimate and we’ll decide how to proceed.