Today, I pick up the thread I started on Earth Day. What does Earth Day have to do with business writing and editing? Well, one of the mantras for Earth Day is “Reduce, Reuse, Recycle.” Today, l look at “Reuse” through a writing lens. (I’ll consider “Recycle” in the days ahead.)
Reuse – Share the Ideas
It’s a no-no on the web to write something once and post it verbatim in multiple places. But as a green business owner, I know that many people are unaware of why operating a business sustainably matters. Repetition is one way to educate people. So I may blog for my website and then re-work the same set of ideas into a client newsletter. Same ideas, different words.
Then I use the web to spread the word. I may share my original blog post through Facebook, LinkedIn, Twitter and so on. I want the idea to get out broadly, without running afoul of the “original content” police.
Today’s Happy Green Note
What’s have you been up to for Earth Day/Week/Month?